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Loveness Lee ss18 Lookbook


Photographer Malorie Shmyr provided the excellent imagery for this lookbook. The main challenge was to create the lookbook where the given model photography consisted of only 1/3 of the collection, and often included other collection pieces which had to be removed in post production.

The vertical text forms a structural element to the sparse but carefully laid out pages to create incredibly clean (yet when coupled with the photography, incredibly tangible) page layouts.
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Thomas Fursdon