Working for Loveness Lee, I have made displays for multiple international fashion shows such as Premium Berlin, London Fashion Week, Premiere Classe Paris and Copenhagen International Fashion Fair.
Each display is designed to differ from the cold and repetitive generic stands that exist as a status quo in the vast majority of jewellery and fashion displays. Whilst simultaneously representing the brand as a whole, and the individual collection’s design ethos.
Many displays also had further specifications such as fitting in briefcases for air travel. One of the largest – a pair of concrete looking monoliths had to be made on-site in Copenhagen in 2 days. It’s secret is that it’s actually made from 19 Ikea lack tables with a specialised mortar shell.